Google Play URL Builder was a tool that help you to generate URLs for Google Play Campaign Measurement.

What Google Play URL Builder can do ?
1.generate app URLs for Google Play Campaign Measurement.
2.generate Offer URL for your app.
3.Direct to the APP details page with Google Play Store by the generated URL.
4.Edit your URL argument with referrer .

Why you need Google Play URL Builder:
1.You want to  build a campaign parameter strings.
2.you want to test your Campaign Measurement.
3.you want to track  your Campaign Measurement.
4.you want to test your data analysis tools.

Google Play URL Builder Introduction:
After an app has been installed, it may be launched by referrals from ad campaigns, websites, or other apps. In this scenario, referring traffic sources or marketing campaigns may be attributed to user activity in subsequent sessions by setting the campaign parameters on a tracker directly by using the setCampaignParamsFromUrl method.

Campaign Parameters
Campaign parameters are used to pass information about the traffic sources and campaigns that are bringing users to your app.

The table below contains the available campaign parameters that can be used in Google Play or general campaign measurement:

utm_source:
Campaign source; used to identify a search engine, newsletter, or other 
source	Example: utm_source=google

utm_medium:
Campaign medium; used to identify a medium such as email or cost-per-click (cpc)	Example: utm_medium=cpc

utm_term:
Campaign term; used with paid search to supply the keywords for ads	
Example: utm_term=running+shoes

utm_content:
Campaign content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL	utm_content=logolink 
Example: utm_content=textlink

utm_campaign:
Campaign name; used for keyword analysis to identify a specific product promotion or strategic campaign	Example: utm_campaign=spring_sale

gclid:
Google Ads auto tagging parameter; used to measure ads. This value is generated dynamically and should never be modified.

Overview
Measuring campaigns in Google Analytics enables the attribution of campaigns and traffic sources to user activity within your application. These options are available for campaign and traffic source attribution in the Google Analytics SDK v4 for Android:

Google Play Campaign Attribution - See which campaigns, websites, and other apps are referring users to Google Play Store to download your app.
General Campaign & Traffic Source Attribution - See which campaigns or referrers launch your app after it is installed.
The following sections will describe when and how to implement each type of campaign measurement in your app.

Google Play Campaign Attribution
Google Play Campaign Measurement allows you to see which campaigns and traffic sources are sending users to download your app from the Google Play Store. It is recommended that all developers implement Google Play Store Campaign Measurement.

Implement Google Play Campaign Attribution
The Google Play Store provides an Install Referrer API for developers to securely retrieve referral content from Google Play. This API returns the value of the referrer parameter used to reach your app’s Google Play Store page, if one was present.

To attribute an app download to a campaign, you must add a referrer parameter to any links that point to Google Play Store, and add Play’s Install Referrer API to your app to receive and set the campaign information contained in the intent on your Google Analytics tracker.

thank you for use my tool Google Play URL Builder.

Use the tool to generate URLs for Google Play Campaign Measurement.

Play URL Builder

Additional Information